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Introducing TEREA Tobacco Sticks: A Revolution in Tobacco Heating

If you're an IQOS user in Dubai, you've probably come across the term "TEREA" or "TEREA tobacco sticks." However, if you're not entirely acquainted with the concept of TEREA sticks, let's break it down for you. TEREA Tobacco Sticks can be categorized as specialized HeatSticks or HEETS designed exclusively for use with the IQOS ILUMA device series, and the compatibility is mutual. These sticks mark a remarkable step forward in the realm of heated tobacco usage. In this article, we will delve deep into the intricacies of TEREA tobacco sticks, exploring their production process, the unique factors that set them apart, and the benefits they offer when compared to conventional smoking methods. 


Let's initiate the discussion by focusing on the device itself. The IQOS ILUMA device stands as a true embodiment of modern technology, reshaping our interaction with tobacco in unprecedented ways. This cutting-edge device forms the heart of the TEREA experience, embodying an IQOS apparatus featuring an innovative SMARTCORE INDUCTION SYSTEM that operates without traditional blades. What sets the IQOS ILUMA apart from its IQOS counterparts is its revolutionary heating mechanism. By delicately heating the tobacco within TEREA sticks, the IQOS ILUMA ensures a consistently satisfying flavour profile throughout the smoking session, enhancing the puffing experience and generating ample vapour production.

 TEREA Tobacco Stick Composition

TEREA sticks undergo a distinct manufacturing process compared to other HEETS variants. These tobacco sticks utilize electromagnetic induction to generate heat, and it's this unique characteristic that contributes to their exceptional performance. This innovative approach ensures a uniform distribution of heat throughout the entire smoking duration and from stick to stick. Consequently, the flavor profile remains unwavering throughout your smoking journey, resulting in an experience that closely mirrors the consistency of smoking conventional cigarettes.

Features That Set TEREA Sticks Apart from the crowd

Emphasizing Uniformity: 

When utilizing TEREA Sticks, the sensation closely resembles that of smoking traditional cigarettes. This level of consistent flavor experience is achieved through the ingenious induction technology embedded within.

Bidding Adieu to Cleaning Concerns: 

The advent of IQOS ILUMA's astute induction heating has eradicated the need to worry about residue accumulation. Since TEREA sticks are hermetically sealed at both ends, no remnants can infiltrate the device, sparing you the need for frequent device cleaning.

Seamless Operation: 

The IQOS ILUMA introduces a new era of user-friendliness with its automatic start/stop functionalities. Upon insertion of a tobacco stick, the TEREA initiates the heating process automatically, intelligently deactivating itself upon removal.

Distinguishing TEREA from HEETS

The variances between TEREA and HEETS tobacco sticks have sparked the curiosity of numerous IQOS users. Both types possess the capacity to undergo heating, akin to other HeatSticks or HEETS. However, the distinction arises from the core technology driving them. HEETS sticks utilized in the original IQOS Dubai devices employ a heating blade and hinge on HEATCONTROL TECHNOLOGY. In contrast, TEREA sticks make use of the SMARTCORE INDUCTION SYSTEM, which eliminates the need for a blade. It's important to note that TEREA HeatSticks are exclusively designed for compatibility with IQOS ILUMA devices. Additionally, the distinguishing factor extends to the appearance of TEREA sticks; they stand apart from other HEETS due to the incorporation of a steel-coated metal heating element within them.


Mastery of TEREA stick utilization isn't a complex endeavor. Just adhere to our outlined instructions:

Familiar Ground: 

If you've been following this blog, you're already acquainted with the SMARTCORE metal heating within the TEREA stick, responsible for warming the tobacco within the IQOS ILUMA electronic Holder. Inserting the TEREA stick into the IQOS ILUMA Holder is all it takes. Ensure alignment with the marked line on the device. While TEREA tobacco sticks boast filters on both ends, bear in mind their optimal functionality occurs when the curved line on the filter points outward.

Automated Ease: 

IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE models incorporate automated switch-on features. Upon inserting a TEREA stick, the device promptly enters preheating mode. Remember, each TEREA stick is designed for single-use, so avoid relighting or reusing them.

Embracing TEREA: A Move towards a Better Alternative

Adult smokers seeking a gradual shift from conventional cigarette smoking might discover the combination of TEREA tobacco sticks and IQOS ILUMA as an enticing substitute. When contrasted with traditional cigarettes, IQOS ILUMA releases approximately 95% fewer harmful chemicals due to its gentle tobacco heating mechanism, in contrast to combustion. However, it's crucial to bear in mind that while IQOS ILUMA reduces exposure to potentially harmful elements, it doesn't entirely eliminate all risks associated with tobacco consumption. has no affiliation with Philip Morris International (PMI). This is not the official website of PMI and IQOS in the UAE.