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IQOS 3 Multi Review: User Experiences, Revolutionary Non-burning Cigarette In Hand

In the world of tobacco alternatives, Philip Morris International (PMI) has established itself as a prominent player with its line of IQOS devices. The IQOS 3 Multi is a standout product in this lineup, designed for adult smokers who seek a reduced-risk alternative to traditional cigarettes. This review provides an in-depth look at the IQOS 3 Multi, covering its design, functionality, performance, and overall user experience.

Design and Build Quality

The IQOS 3 Multi is engineered with a focus on portability and convenience. Unlike the traditional IQOS devices, which consist of a separate holder and charger, the IQOS 3 Multi combines both into a single, streamlined unit. This all-in-one design is one of its most significant advantages, eliminating the need for multiple components.

The device features a sleek, cylindrical shape that fits comfortably in hand. It is available in various colors, including Warm White, Velvet Grey, Stellar Blue, and Brilliant Gold, catering to diverse aesthetic preferences. The exterior is constructed from high-quality materials, giving it a premium feel while ensuring durability.

User Interface and Usability

One of the standout features of the IQOS 3 Multi is its user-friendly interface. The device has a single button that controls all its functions, making it easy to operate even for those new to IQOS products. An LED indicator light provides information on the device's status, such as battery life and heating status.

The IQOS 3 Multi also features haptic feedback, which provides a gentle vibration when the device is ready to use and when the tobacco stick is nearly finished. This tactile response enhances the overall user experience, ensuring that users are always aware of their device's status without constantly checking the indicator light.

Heating Technology

The IQOS 3 Multi uses PMI's proprietary HeatControl™ technology, which heats tobacco sticks (known as HEETS or HeatSticks) to a precise temperature below combustion. This process releases a nicotine-containing vapor without burning the tobacco, which is designed to reduce the levels of harmful chemicals typically found in cigarette smoke.

Rather than burning tobacco, this heating method is central to the IQOS 3 Multi's appeal. By avoiding combustion, the device produces fewer harmful and potentially harmful constituents (HPHCs) compared to traditional cigarettes. This makes it a less dangerous alternative for smokers who are looking to reduce their exposure to toxic substances.

Battery Life and Charging

For any portable gadget, battery life is essential, and the IQOS 3 Multi performs admirably. The device can provide up to 10 consecutive uses on a full charge, which is a significant improvement over previous IQOS models that required recharging after each use. This makes it particularly convenient for users who are on the go and may need immediate access to a charger.

Charging the IQOS 3 Multi is straightforward and efficient. The device has a USB-C port, allowing fast and convenient charging. The device requires about 75 minutes to completely charge , and users can monitor the battery level via the LED indicator.

Performance and Flavor

The performance of the IQOS 3 Multi is impressive, delivering a consistent and satisfying experience with each use. The HeatControl™ technology ensures the tobacco is heated evenly, providing a smooth and flavorful vapor. Users often report that the taste of the vapor is rich and resembles the experience of smoking a traditional cigarette without the harshness associated with combustion.

One of the significant advantages of the IQOS 3 Multi is its ability to maintain flavor consistency throughout each session. Unlike some electronic nicotine delivery systems (ENDS) that can produce a burnt taste as the liquid is depleted, the IQOS 3 Multi delivers a high-quality flavor until the HEETS stick is fully used.

Cleaning and Maintenance

Maintaining the IQOS 3 Multi is relatively simple, thanks to its user-friendly design. The IQOS device comes with a cleaning tool that helps remove any tobacco residue from the heating chamber. Regular cleaning or maintenance is required to guarantee peak performance. and flavor quality. PMI recommends cleaning the device after every 20 HEETS sticks to prevent buildup and provide a consistent user experience.

The IQOS 3 Multi also features a self-cleaning mechanism that activates after every 10 uses. This automatic process helps reduce the manual cleaning required, making it even more convenient for users.

Price and Availability of IQOS 3 Multi

The IQOS 3 Multi is available in Dubai at various retail outlets, including dedicated IQOS stores and authorized resellers. The price typically ranges between AED 350 to AED 400, depending on the retailer and any ongoing promotions. The device can also be purchased online in the UAE. Additionally, HEETS sticks, compatible with the IQOS 3 Multi, are readily available at most tobacco shops and online retailers in Dubai.


Health Considerations and Regulations

It is important to note that while the IQOS 3 Multi is marketed as a reduced-risk alternative to smoking, it is not entirely risk-free. The device delivers nicotine, which is an addictive substance. However, studies have shown that the levels of harmful chemicals in the vapor produced by IQOS devices are significantly lower than those in cigarette smoke. This reduction in harmful constituents has led many health experts to consider heated tobacco products like the IQOS 3 Multi as a potential harm reduction tool for adult smokers.

Regulations surrounding heated tobacco products vary by country. In some regions, these devices are subject to the same restrictions as traditional cigarettes, while in others, they are regulated differently. Users should be aware of the regulations in their area and ensure they comply with local laws.


The IQOS 3 Multi represents a significant advancement in tobacco harm reduction. Its all-in-one design, ease of use, and consistent performance make it an attractive option for smokers looking to transition away from traditional cigarettes. The device's ability to provide multiple uses on a single charge and its high-quality flavor delivery sets it apart from other heated tobacco products on the market. has no affiliation with Philip Morris International (PMI). This is not the official website of PMI and IQOS in the UAE.